A device designed to estimate the expense related to every particular person occasion a digital commercial is considered. It supplies a quantifiable metric, derived by dividing the full marketing campaign expenditure by the variety of views generated. As an example, if an promoting initiative prices $100 and leads to 1,000 views, the ensuing determine is $0.10 per view.
This calculation is essential for evaluating the effectivity of internet marketing campaigns and maximizing return on funding. It supplies a benchmark in opposition to which the efficiency of various campaigns or promoting platforms may be in contrast. Traditionally, its significance has grown alongside the growth of digital promoting, providing more and more exact insights into media spending effectiveness.