The total path attribution mannequin assigns 100% of the conversion credit score to the ultimate touchpoint within the buyer’s journey that led to the specified end result. Because of this regardless of the final click on, commercial, or interplay a buyer had earlier than changing receives all of the credit score for the sale or conversion. It disregards all earlier interactions that the shopper might have had with the model or product.
This method affords the good thing about simplicity and ease of implementation. It’s notably helpful when the ultimate touchpoint is undeniably probably the most important issue driving the conversion. Traditionally, this mannequin supplied an easy answer for monitoring advertising and marketing effectiveness earlier than extra refined fashions turned available.